Asterix

Although from the topic of the post, it would look like the post is on a very serious matter and is absolutely derailed from the purpose behind writing this blog, but seriously speaking ... I find that this's juuuusssst the right time to write on this industry when I've entered this domain recently.

Till now, as I perceived, it'd been a niche class of business, where only the people from the ISIs (Oh no, not that one ... I mean - The Indian Statistical Institutes) would land up to run few regressions/ formulate complex mathematical equations to build up a couple of captivating "What-if Models" to present to few clients in India, who were at all concerned about how to cut their marketing costs, increase their conversion-success rate on the target customer base, identify and single-out the risky propositions and the existing relationships, and what not!

But now it seems that by making a decision of getting into this sector, I was "Just-in-Time". The day I’d decided that I wanted to quit my previous organization and move on, I did a 20-days extensive research on where did my future lie / where could I get promising returns to my inputs in any co. Once I'd zeroed-in to get into Analytics, I applied to 4 cos., got 4 calls for interviews, appeared for 3 of those interviews, got 3 offers, chose to negotiate between 2 of them, and finally decided to accept the one where I'm currently placed now.

This place absolutely seems unbelievable. At one instance, you see a plethora of people from IIMs, IITs and ISIs, working on their comps with not even a single raw expression on their faces for hours, and on another instance, the same people are abso-bloody-lutely chilled out, either all gathered around someone playing a guitar in the office and accompanying him in singing the song, or someone's playing basketball/football/cricket in the gallery in the office, or you might find people chatting over yahoo/msn/skype messengers, or may be if that's not enough, you may find them playing online intranet games like pool. The place is absolutely like a dream house. And to add to it, it's growing at more than 200%. Compensation structures in this sector are truly astonishing, promising a tremendous growth in the same over the years.

The analytics companies act as the think-tank of every organization which has got data on their IT systems of their past behaviours but doesn't know what to do with it. The people here apply their knowledge of pure/applied mathematics and business dimension to provide consultancy services to them. Irrespective of these technical know-hows, one thing that's truly required here is aptitude and common-sense, and like I always say, Common sense is not so common.

This industry is growing many folds every month, making every other sector-special firm (the clientele) to realize the importance of its existence. I wish I had the exact data to testify my statement. Nevertheless, the statistics can be found in yesterday's Mumbai ET and Business Times, which had a huge article on my organization. The analytics sector in India will be worth a research in few months, and I hope to continue being a proud analyst in this field :-)

- Asterix.